Course: Certificate Programme in Strategic Brand Management

Duration: 50 Hours

Description: To explain and explore the critical aspect of brand and brand management from a range of perspectives and business contexts. How strategic brand management takes place in both large and small, high growth organizations; Why building and creating brands is important for business growth and the financial value of the brand, How brands can deliver value for businesses and to other key stakeholders from the ethical, functional, financial and emotional, consumer perspectives.

Certification: A “Certificate of Participation” will be issued following completion.